Learning by Doing Exhibition Catalog

Learning by Doing at the Farm is an exhibition and essay documenting the Social Sciences Farm. This experiment which took place in the late 60s and early 70s at the University of California, Irvine, brought indigenous people from Guatemala, Mexico, and Samoa to an undeveloped part of campus to demonstrate their crafts. The program also acted as a laboratory for new methods in education and research for the institution.

Taking visual cues from type-based conceptual artworks created around the same time period by Lawrence Weiner, John Baldessari, and Joseph Kosuth, my goal was to design the catalog in such a way that captured the aesthetic and mood of the time period in which the Social Sciences Farm took place.

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